The Dorm Laundry Service (first named firstLaundry; later renamed firstServices) has been around since the inception of PSA in 1933. However, the Water Plans and Dry-Cleaning Plans were only recently instituted, but have had great success in the past couple of years. We have a rich history of providing Penn students with valuable time-saving services as well as various employment opportunities. About 5 years ago, our agency was not profitable and was on its way to being shut down, but the conception of new formats for our various plans successfully attracted a much larger customer base, due to the convenience of the new formats. In recent years, firstServices has become a huge cultural success on campus, servicing about 10% of the freshman class and many upperclassmen, as well.